A True Change addresses the dilemmas of urban poverty and develops communal change. A True Change works to bridge the gap between the community and the systemic challenges preventing success within the under-served populations.
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reddit
reddit not only includes its company mantra – the best of the internet – in its description, but also provides a clear explanation of what it provides, along with the word “you” at the end for an added personal touch.
Wired
For this article meta description, Wired teases readers, describing reddit as a former “dystopian Craigslist,” before going on to say it has grown up. Intrigued? Try not to click through, I dare you.
LinkedIn
This meta description is LinkedIn’s standard paragraph for all LinkedIn business pages, simply swapping out the company name. The first sentence clearly explains the page’s value while the rest of the description provides a call-to-action for LinkedIn.
Typenest
Okay, disclaimer – I wrote this meta description for one of my clients. I’m going to toot my own horn and say this description is friendly – perfectly matching Typenest’s brand values – but also compelling. I mean, who wouldn’t want to click through to find out more?
Taco Bell
Emotion sells, and Taco Bell nails all the feels in its meta description. Plus, it includes a simple call-to-action, using visitors to click through for offers and even order food now.
